DEJAVU86 — Brand Identity
DEJAVU86 is a JDM motor workshop focused on customs and elaborations of iconic models from the Japanese Domestic Market.
Our brand, inspired by JDM in anime, manga, and ads from the 80s/90s, is intended to convey a retro look that has been technically enhanced and brought into the 2020s.
At the core of the identity there is a responsive logotype that blends western typography and kanji. A set of logo alternates and typographic lock-ups are used to create a visual world inspired by the world of racing and auto tuning.
We curated a a muted palette with a purple dominant to be disrupted by the sparse use of the signature neon green. Chrome typographic elements complete the look & feel and add a sense of material that grounds the identity.
DEJAVU86 is a JDM motor workshop focused on customs and elaborations
of iconic models from the Japanese Domestic Market.
of iconic models from the Japanese Domestic Market.
COLOPHON
Commercial Type — Druk Wide
Pangram Pangram — Neue MontrealProduction Type — PVC Banner Ultra
Displaay Type — Ofform Regular
Displaay Type — Ofform Regular
Ⓒ2021 — UNLEARN STUDIO
